Delivering a B2B Marketing Platform on the Cloud
Technology used: AWS, Lambda, ElastiCache, Kinesis, EKS, Python
Project type: Long-term embedded team
A digital marketing platform needed a new backend application that can handle an increasingly demanding data flow (100s of millions of requests daily).
We identified the components in the existing solution that were not able to scale, and replaced those using more elastic services managed by their cloud provider. This bought us time to rework the platform in a manner that was going to have scalability and elasticity as its cornerstones. Our engineers worked alongside our client’s teams to create an end-to-end solution ready to be deployed to production in under 3 months. We utilised a mixture of serverless components (such as AWS ElastiCache, Kinesis, Lambda and EKS) and custom development, with a robust setup for continuous deployment, monitoring and reporting. Many months later, the platform still requires minimal maintenance. In parallel to building the new platform, our analysts and engineers built automatons around many manual processes, significantly reducing the load on the operations team and enabling key decision-makers in the company to get access to critical information more quickly.
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